--- title: Digital Twin? Who Cares? description: AND WHAT DOES IT HAVE TO DO WITH HARRY? image: https://blog.asbuiltdigital.com/hubfs/asBuilt-Harry-Potter.png --- [![asBuilt Logo-White-Tagline](https://blog.asbuiltdigital.com/hs-fs/hubfs/asBuilt%20Logo-White-Tagline.png?width=390&height=180&name=asBuilt%20Logo-White-Tagline.png "asBuilt Logo-White-Tagline")](https://www.asbuiltdigital.com/) Digital Services - [About](https://www.asbuiltdigital.com/about) - [Our History](https://www.asbuiltdigital.com/our-history) - [Our Team](https://www.asbuiltdigital.com/our-team) - [Our Industries](https://www.asbuiltdigital.com/industries) - [Careers](https://www.asbuiltdigital.com/careers) - [Services](https://www.asbuiltdigital.com/services) - [BIM Management](https://www.asbuiltdigital.com/services) - [Advise](https://www.asbuiltdigital.com/advise) - [Capture](https://www.asbuiltdigital.com/capture) - [Model](https://www.asbuiltdigital.com/model) - [Fabricate](https://www.asbuiltdigital.com/fabricate) - [Manage](https://www.asbuiltdigital.com/manage) - [Communicate](https://www.asbuiltdigital.com/communicate) - [Projects](https://www.asbuiltdigital.com/projects) - [Commercial & Community](https://www.asbuiltdigital.com/projects-commercial) - [Education](https://www.asbuiltdigital.com/projects-education) - [Health](https://www.asbuiltdigital.com/projects-health) - [Residential](https://www.asbuiltdigital.com/projects-residential) - [Stadium](https://www.asbuiltdigital.com/projects-stadium) - [Transport](https://www.asbuiltdigital.com/projects-transport) - [All Projects](https://www.asbuiltdigital.com/projects) - [Blog](https://blog.asbuiltdigital.com/blog) - [Contact](https://www.asbuiltdigital.com/contact) Solutions - [Software](https://www.asbuiltdigital.com/software) - [Vault](http://www.asbuiltvault.com) - [PayLab](http://paylab.asbuiltvault.com) Top September 2020 5 min read # Digital Twin? Who Cares? [Next Post](https://blog.asbuiltdigital.com/blog/new-brand-new-website) ## AND WHAT DOES IT HAVE TO DO WITH HARRY? ### I had a great conversation just recently when telling someone about what we do at asBuilt. ### Their response was “Digital twin? Who cares? I’d rather watch Harry Potter.” Harry Potter aside, it’s great question. It’s a great question with more answers than even a politician in election mode could surface in a two-minute sound bite for the six o’clock news. And just like someone who sits down to watch the six o’clock news, at six o’clock, you don’t really understand what is possible and how much the alternatives can make your life better. ### ![BIM Snapshots](https://blog.asbuiltdigital.com/hs-fs/hubfs/BIM_Brand_Blog_Screens_22Jul20.jpg?width=1180&name=BIM_Brand_Blog_Screens_22Jul20.jpg) ### SO WHY SHOULD YOU CARE? #### Anywhere, Anytime Access One of the biggest benefits we see with people who take the opportunity of creating a digital twin is how it frees them up from the limits of time and space. As a main contractor undertaking construction, or as a facilities lead on a large site, you don’t have to be on-site in order to have insightful and constructive conversations about work that needs undertaking. Do it remotely. #### End-to-End Visibility In the construction phase of a building lifecycle, by regularly updating your 360 photos and adding them to the central model, you can see exactly what has been put in place to manage your claims processing. By insisting your sub-contractors update the digital model every time they do work, (the same digital model everyone else is working on) you can see what has been done. This is really useful …if say, for example, a large fire started on the roof and then ripped through your entire site and left everything in tatters (but that would never happen, right?). #### Monitor the Environment Using environmental monitoring sensors that tell you when a storm is due, you can also model how to transport large elements around your site and into place without trial-and-error in the wind and rain. You can also stay within the confines of the council’s noise thresholds with sounds sensors. Handy to avoid those pesky site visits from the powers that be. #### Digitise Manual Processes Using digital booking calendars to book plant and equipment? You could be. Think of the dollars you can save just there freeing up crane time and traffic management time or everyone having to stand around in case of disaster. #### Connect Your Teams For a facilities team, you can send images and the digital model of your existing building to your sub-contractors so they can quote a job without having to leave their offices. No call out fees, no inaccurate measurements, no swipe card authorisation protocols, no repeated site inductions, no waiting around for people to turn up when they said they would but got stuck in traffic. Basically - none of all those other things that make your job so unnecessarily challenging. Most importantly though, as the owner of the asset, you can actually truly know what you own, what state it’s in and what state it should be in. #### Magic or Logic? Like Harry Potter, spatial intelligence is a little bit magical, but once you learn the basic two-word Latin sounding spells, you’re graduating top of Hogwarts with the girl of your dreams and a small scar. And after all, who doesn’t love a small scar with a great story behind it. Especially if it was digital. #### COMMENTS ## Subscribe. #### Keep up with interesting advances in 3D spatial intelligence and digital twin technologies, with blog notifications and our monthly email newsletter 'A Smarter World, Digitally'. ## [September 2020 4 min read New Brand, New Website It’s been a wee while in the making – but the making has been worthwhile! Introducing a new brand, new website and at last a ... Start Reading](https://blog.asbuiltdigital.com/blog/new-brand-new-website) ## [September 2020 8 min read The BIM that saved a Bath House As digital engineers, it’s very rewarding to wield the tech-tools that have the power to alter the course of history, by ... Start Reading](https://blog.asbuiltdigital.com/blog/the-bim-that-saved-a-bath-house) ## [May 2024 4 min read De-risking Starship’s Children’s Hospital expansion project, digitally To streamline the review process and provide invaluable construction intelligence, asBuilt created this 3D animation for Built ... Start Reading](https://blog.asbuiltdigital.com/blog/de-risking-starships-childrens-hospital-expansion-project) #### Our Company - [About Us](https://www.asbuiltdigital.com/about) - [Contact](https://www.asbuiltdigital.com/contact) - [Careers](https://www.asbuiltdigital.com/careers) - [Blog](https://blog.asbuiltdigital.com/blog) - [Privacy Policy](https://www.asbuiltdigital.com/privacy-policy) - [Terms of Service](https://www.asbuiltdigital.com/terms-of-service-global) [![mark-of-trust-certified-ISOIEC-27001-information-security-management-white-logo-En-GB-1019](https://blog.asbuiltdigital.com/hs-fs/hubfs/mark-of-trust-certified-ISOIEC-27001-information-security-management-white-logo-En-GB-1019.png?width=1281&height=650&name=mark-of-trust-certified-ISOIEC-27001-information-security-management-white-logo-En-GB-1019.png)](https://www.bsigroup.com/en-NZ/ISOIEC-27001-Information-Security/)   #### NEW ZEALAND T: +64 9 377 8450 [57 Woodside Avenue](https://g.page/asbuiltdigital?share) [Northcote](https://g.page/asbuiltdigital?share) [Auckland 0627](https://g.page/asbuiltdigital?share) [New Zealand](https://g.page/asbuiltdigital?share) #### AUSTRALIA T: +61 2 9053 4576 [Level 21](https://goo.gl/maps/9hfm25EYZpqZb3QG9) [101 Miller Street](https://goo.gl/maps/9hfm25EYZpqZb3QG9) [Sydney, NSW 2060](https://goo.gl/maps/9hfm25EYZpqZb3QG9) [Australia](https://goo.gl/maps/9hfm25EYZpqZb3QG9) #### United Kingdom T: +44 7879 712 104 The Foundry 77 Fulham Palace Road London, W6 8JA United Kingdom #### Saudi Arabia T: +971 54 554 3103 NEOM Region Morouj-17 Duba 49315 Saudi Arabia [Follow us on LinkedIn](https://nz.linkedin.com/company/asbuilt) [Follow us on Facebook](https://www.facebook.com/asbuiltdigital) [Follow us on Facebook](https://www.youtube.com/channel/UCVz8jT9Vmu-9DsoXseKRTFA) © 2024 All rights reserved. ![Microsoft Parttner - WOB - Single Line](https://blog.asbuiltdigital.com/hubfs/Microsoft%20Parttner%20-%20WOB%20-%20Single%20Line.png) ![ASBUILT Logo-1](https://blog.asbuiltdigital.com/hubfs/ASBUILT%20Logo-1.png) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://5634813.fs1.hubspotusercontent-na1.net/hubfs/5634813/Videos/rotorua_bathhouse%20blog_fly%20through%20FINAL.mp4", "dateModified" : "2025-01-29T20:50:30.344Z", "description" : "", "duration" : "PT45.048S", "height" : 1080, "name" : "rotorua_bathhouse blog_fly through FINAL", "thumbnailUrl" : "https://5634813.fs1.hubspotusercontent-na1.net/hubfs/5634813/Videos/rotorua_bathhouse%20blog_fly%20through%20FINAL.mp4/medium.jpg", "uploadDate" : "2020-09-10T00:22:53.867Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://5634813.fs1.hubspotusercontent-na1.net/hubfs/5634813/240509-Starship%20Childrens%20Hospital%204D%20Sequencing.mp4", "dateModified" : "2025-01-29T21:10:49.821Z", "duration" : "PT57.758S", "height" : 1080, "name" : "240509-Starship Childrens Hospital 4D Sequencing", "thumbnailUrl" : "https://5634813.fs1.hubspotusercontent-na1.net/hubfs/5634813/240509-Starship%20Childrens%20Hospital%204D%20Sequencing.mp4/medium.jpg", "uploadDate" : "2024-05-09T02:29:20.898Z", "width" : 1920 } ```